Google Trends: Compare Searches

Analyze Google Searches using Google Trends

Google Trends is Lab product of Google that analyze a part of Google web searches to compare and compute how often certain searches have been done for the terms you enter.

The appearance of Google Trends, in general, include Search Volume Index graph, News volume graph, and displays of tops regions, cities and languages in which people searched for the first term you entered.

The Search Volume Index Graph is a display that shows you how often searches have been done, relative to the total number of searches done on Google over time.

Below the Search Volume Graph, you will find the News Reference Graph. This graph will show you how often the topic appear in the Google News story. When a spike is detected on the graph, it labels the graph and display the headlines of an automatically selected Google News story written near the time of that spike.

Below the Search and News Graph, the Google Trends displays the tops regions, cities and languages.

Some tips using Google Trends:

  1. Google Trends allows you to compare either search words or website.
  2. Google Trends will let you compare up to FIVE terms, each term separated by a comma. For instance, if you want to compare words like vista, xp, windows and millennium, type this: vista, xp, windows, millennium
  3. To limit your search, you can apply the general searching tips (When you use any of these tips (quotation mark, minus signs or vertical bars) Trends will only display the Search Volume Index Graph):
    1. To restrict the result, use QUOTES around the term you are searching for. For example: "Barrack Obama" (if you do not put the quotes, by default, Google will look for any words of barrack and obama in any order).
    2. To exclude certain words, you can use minus (-) sign. For example, If I am looking for Chelsea (the English football club), and I do not want to see any result about Chelsea Clinton (yes, the daughter of Bill), I will type: "chelsea" -clinton.
    3. To see how many searches contain either terms, list them and separate with a vertical bar (|). For example: AVG|Avast.
  4. Sometimes you notice that you see ZERO results for one of you search terms, this is so because the terms doesn't have sufficient search volume to be displayed. Or, it is also possible that the terms is negligible compared to the others.
  5. The cool thing about this is that you can export the data for you own purpose. It can be exported to a .csv file, which can be opened in most spreadsheet applications.
For more details you can look at Google Help website.

Hope this helps.